Top Takeaways

• Make the reel about the guide
• Mention the guide in the bio in overlay text & at the top of the caption to drive conversions
• Use beautiful imagery, and don’t give away the places in the Reel itself - drive people to the guide!

@theloverspassport

Guide: Iceland Itinerary

Reel:

Notes: Love mentioning how much work went into the guide - really showcases the value that you’ll get from it.

Why it worked:

• The content is cohesive with what Stephen & Giselle already share with their audience - it feeds into the adventurous spirit of their audience. This leads to trust & excitement.
• The video talks about the guide itself & how much energy & time went into planning the trip, showing their audience how much work they won’t have to do if they buy it.
• The videos show what you might get out of purchasing the guide without giving away too much. The footage grabs your attention from the beginning and also moves fast enough to keep you engaged.

@sdfoodies

Guide: Full Foodie Map of San Diego

Reel:

Notes: Love the use of the guide itself as part of the Reel promotion.

Why it worked:

• The content is cohesive with what Chris already shares with his audience. This leads to trust.
• Chris talks about the guide & why it’s cool in the Reel itself.
• The videos show what you might get out of purchasing the guide without giving away too much. The footage also moves fast enough to keep Chris’s audience engaged.

@hungryartistny

Guide: Flushing, NYC: Food Crawl + Bonus Map

Reel:

Notes: Love the overlay announcing the guide + showing the spots without giving them away.

Why it worked:

• It’s personal. Justin talks about why the area he’s talking about is important to him, which explains why his audience should trust his expertise.
• It’s cohesive with the content he already shares with his audience. Again, this leads to trust.
• He talks about the guide & why it’s cool in the Reel. He doesn’t just lightly mention it & tell his audience to check it out.
• The videos show what you might get out of purchasing the guide without giving away too much. It’s also super yummy & the footage moves fast enough to keep Justin’s audience engaged.