Pricing is ultimately up to you. Here are some things to consider as you pick your prices:

• Your price should accurately reflect the value you’re providing and should be something you feel is fair for the time you will invest in the recommendations you share.
• If you’re just starting out, you may want to charge less to help get new clients to build your portfolio.
• If you’re a Pro, you should plan to charge at the higher end of your range, and that number can go up as you move up to Rising or Top Pro.

Specific Strategies to Consider

• Custom Recommendations:
  • Set your Standard Price to something that feels very approachable. Then, give more recommendations for a lower ‘cost per recommendation’ as you move from Standard to Luxe. For example: Standard: $25 for 10 recs, Premium: $50 for 20 Recs, Luxe: $75 for 40 Recs.
  • Relate your Recommendations to different length trips. For example: 10 Recs for a Day Trip, 20 Recs for a Weekend Away, and 50 Recs for a week-long trip. Then, think about what you would pay to get help for a trip of that length. A day trip might be $15, a weekender might be worth $50, and a trip might be worth $80.
• Consultation Calls
  • As the time goes up, the ‘price per minute’ becomes a better deal for the customer - so a shorter call might be more expensive per minute than a longer, higher-priced call. This gives a cheaper option for someone who only has a couple questions, but doesn’t waste your time.
  • Alternately, you could set the minimum amount that you’d be willing to be paid as the price for your lowest call, and set the amount of time you think that’s worth. Then pick the longest amount of time you’d be willing to be on the phone with someone and set that as your highest tier, with the highest price. Your middle tier should be the happy medium between those two.