Meeting these criteria will ensure that Travelers who come across your shop will be able to easily understand your expertise and travel style, and will make them more likely to buy your services.

Customer Value Requirement Details Example Documentation
Clear Identity & Profile
A Great Bio Robust bio that explains why a customer should trust you and why they'd choose to work with you over another creator. This is not the place to be pithy or humble - be clear and strut your stuff! https://www.thatch.co/@sterenn ‣
Seller Video Record a short video to explain who you are and your expertise. This video helps potential travelers understand if you’re the right fit for them. ‣
Seller Headshot A clear photo that’s a close-up of your face. This literally puts a face to your name!
Profile Photo & Cover Photo Your profile photo is used in your byline on all published pieces of content. It can be the same as your seller headshot if you want. The cover photo makes your shop look compelling!
Destination Tags Tag the destinations you know well. You will appear as a Pro in the search results for those destinations. Specific locations (like Palermo) will show up in higher-level searches (like Sicily or Italy). https://www.thatch.co/@evelyn
Travel Style Tags Tag your travel style. Clients will be able to filter Pros by their travel style on search results pages. https://www.thatch.co/@RobeTrotting
Real World Links Link your off-platform accounts, like Instagram or website. This helps reinforce your taste & style - and that you're a real person! Test your links by clicking them in your profile on web to make sure they work. https://www.thatch.co/@RobeTrotting
Languages Include languages you speak
Helpful Shop
A Service 1+ Service Set Up Through the new Services Suite Set up using the Services Manager. Thatch Services Academy
A Free Guide Think of your free guides as the billboards for your services. They should show the caliber of the content you would create for a client, and they should reinforce the travel styles and/or destinations that you tag as your specialties. https://www.thatch.co/guide/203o8wcrqnvhk/view ‣
A ‘Complete’ Shop Publish three or more total guides to your shop, regardless of whether they are free or paywalled. Like your free guides, these reinforce your travel style and destination expertise. They also function as marketing for your services - if someone buys the guide, they may want to purchase your service. They can also be upsells for your services clients: once someone works with you once, they may want your know-how for the next trip. Paywalled guides should be of the same or better quality than your free guides. https://www.thatch.co/@RobeTrotting ‣
High-Quality Content
Place Insights At least 90% of the places in your published content must contain place notes. Place notes are where you provide real value, by giving context to your recommendations. Notes about places should be put inside the place, not included as text in the body of the guide. This way, they are accessible from the map view in the mobile app or in the client's own guide if they choose to use the 'Add To' button to build their own itinerary from your recommendations. https://www.thatch.co/guide/a57e8rpwhhgf/view ‣
Complete Content Guides should provide value beyond just the pins on the map - even simple 'map' style guides should have headers that group the places in some way (genre, neighborhood, price, etc). This doesn't mean you need to be wordy; you just need to deliver a complete guide that will help the user on the ground. https://www.thatch.co/guide/2wqigjyeaz7r3/view