Follow these simple steps to get your audience hyped about your travel content & ready to make their first purchase.

Step 1: Create some buzz 🐝

1 week before launching your travel shop, plan to have 2-3 mentions on your social. Ideas for pre-launch content:

• Hint that something big is coming.
• Explain that you are creating a shop and how this is solving a need that your audience has
  • Do they always need recs for places to go?
  • Do they always want to know the details behind your post?
  • Are they always asking how you can travel so much on your budget?
• Talk a bit about what sort of content will be in it
  • What places will you talk about?
  • What services will you offer, if any?
  • How will your audience benefit from each of these?
• Get interactive!
  • If you’re on IG, use polls and questions in stories to ask for the content YOUR audience will want to see.
  • On TikTok, ask for people to drop ideas in the comments.

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Why: The more points of content you can create with your audience, the more likely they are to pay attention & follow through with a purchase when you share your content.

⭐️ Make sure you tag us @thatch.travel in any posts you make so that we can repost!!

Step 2: Launch 🚀

Pick one day to go big on launch. A few key things for a successful launch:

1. Create a Viral Reel to Promote Your Guide

Add your shop to your Link in Bio.

Or Linktree, beacons, etc.

Add a call to action for your link in bio such as “Shop my Travel Recs”, “Shop my Travel Guides” or “Check out my Travel Shop” If you have a website, link to your travel shop from your website, too!

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Plan posts or stories that help your audience understand the details

1. What they can buy

Show and tell about the specific itineraries, guides, and services in your travel shop

2. Where they can buy it

Link directly to guides or your Thatch page in your stories and mention your link in bio in posts

3. Why they should care

• Interactive map!
• Travel-ready format that works on their mobile phone
• Living content (you will update the guides/maps/itineraries with new info)
• They can pull recs from your guide to build their own itineraries
• Also they can ‘save’ your content for later if they aren’t ready to buy yet

Consider running a launch sale

Or, mention that your guides/itineraries/maps will start out at one price, but may go up over time as you add more content to them.

You can change the price of your content at any time in the Settings menu on each Board in Thatch. Anyone who has already bought the content will not need to pay more or buy again.